Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A. a line extension
B. a brand extension
C. a copycat brand
D. a premium brand
E. a multi-brand
Answer: A. a line extension
Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A. a line extension
B. a brand extension
C. a copycat brand
D. a premium brand
E. a multi-brand
Answer: A. a line extension