When conducting exploratory concept testing for her firm's new Internet antipiracy software, which is the most important question that Dee should ask?
A. How long will it take to bring the software to market?
B. Will respondents purchase the software if it becomes available?
C. Who will determine the price to be charged?
D. Where should the product be sold?
E. Which computer trade show will be used to introduce the product?
Answer: B. Will respondents purchase the software if it becomes available?