Which of the following would be a benefit to a franchiser, such as Jiffy Lube, in expanding into international marketing?
a. There are no risks involved with allowing a foreign franchisee.
b. The franchiser does not have to put up a large capital investment.
c. The franchiser does not have to share its name or operational procedures.
d. The franchisee only pays a set fee every month to the franchiser.
e. An equal partnership is formed between the franchiser and franchisee.
Answer: b