With regard to foreign market entry, the resource-based view argues that foreign firms need to:

With regard to foreign market entry, the resource-based view argues that foreign firms need to:


a. be aware of the numerous regulatory risks and trade and investment barriers.
b. understand the numerous differences in cultures, norms, and values.
c. take actions deemed legitimate and appropriate by the various formal and informal institutions governing market entries.
d. deploy overwhelming resources and capabilities to offset their liability of foreignness.


Answer: d. deploy overwhelming resources and capabilities to offset their liability of foreignness.


Learn More :