A well-known bias of last-click attribution is that
Answer:
-it overvalues a company's SEO team and search advertising team (it gives too much credit to the last touch point in the marketing channel)
-it is simplistic
A well-known bias of last-click attribution is that
Answer:
-it overvalues a company's SEO team and search advertising team (it gives too much credit to the last touch point in the marketing channel)
-it is simplistic