Ads for Haynes Jeep-Chrysler feature the slogan, "Come to Haynes, where the fun begins." This is an appeal to the consumer's:
a. physiological need.
b. safety need.
c. personal need.
d. social need.
e. information need.
Answer: c. personal need.
Ads for Haynes Jeep-Chrysler feature the slogan, "Come to Haynes, where the fun begins." This is an appeal to the consumer's:
a. physiological need.
b. safety need.
c. personal need.
d. social need.
e. information need.
Answer: c. personal need.