Pat purchased a Ford Taurus, but traded it for another brand before it was out of warranty because it constantly needed repairs. Now, every time Pat sees an ad that mentions the quality of Ford's new vehicles all she can think about is the problems she had with her Taurus. This an example of:
a. need-based thinking.
b. selective retention.
c. selective exposure.
d. selective perception.
e. psychographics.
Answer: d. selective perception.