Marketing MCQ Marketing Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.

Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.

Marketing

Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.

a. comparative
b. institutional
c. competitive
d. pioneering
e. persuading

Answer: d. pioneering

Marketing MCQ

Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.

Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.

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