Annabeth is looking for a Michael Kors chronograph watch, and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches, and selects the style she likes best. Which aspect of choosing a retail partner allowed Annabeth to confidently shop for this item at a particular store?
A. channel structure
B. customer expectations
C. channel characteristics
D. distribution intensity
E. vertical integration of channel
Answer: B. customer expectations
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Marketing
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