Some customers feel that certain brands of refrigerators are very similar and have the same attributes. By shopping for the best price, or lowest price, what kinds of products are these?
A. Specialty products
B. Heterogeneous products
C. Convenience products
D. Regularly sought products
E. Homogeneous products
Answer: (E) Shopping products the customer sees as basically the same are homogeneous— customers do not think the brand differences are important, they just look at the price. (E) is the correct answer. Specialty products (A) are those that the customer really wants and makes a special effort to find—it does not involve comparing prices or brands. Convenience products (C) are those that a customer needs but is not willing to spend much time shopping for—often bought on an impulse, no comparing is used here either. Regularly sought products (D) is not a division of product class. This term may be confused with regularly unsought products, which are a division of product class.