Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog, and also to sell its products online. Bertone's is adopting 



A. an omnichannel strategy.

B. exclusive distribution.

C. selective distribution.

D. an extreme value strategy.

E. a service retailing philosophy.


Answer: A. an omnichannel strategy.


Learn More :