Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm's IMC budget. He receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. Carl must recognize that each IMC alternative
A. will stand on its own.
B. is part of the whole.
C. is part of noncommercial free speech.
D. doesn't help communicate value to the consumer.
E. is dictated by the nature of the supply chain.
Answer: B. is part of the whole.