Especially for marketers with new products or services, IMC is needed because
A. consumers need to know all about the features of new products before making a purchase decision.
B. consumers are unlikely to buy products they are not aware of.
C. it is impossible for products to sell themselves through word-of-mouth communication.
D. pricing decisions cannot be made without IMC.
E. new products and services need to be integrated into the supply chain value proposition.
Answer: B. consumers are unlikely to buy products they are not aware of.