How has the Great Recession of 2008-2009 affected consumers' attitudes
A. Consumers' attitudes have not been affected by the recession.
B. Consumers are more willing to indulge in luxuries.
C. Consumers are moving from mindful to mindless consumption.
D. Consumers are less willing to save their money.
E. Consumers are showing an enthusiasm for frugality.
Answer: E. Consumers are showing an enthusiasm for frugality.