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Marketing MCQ E-Marketing IBM's primary goal in its use of YouTube is to

IBM's primary goal in its use of YouTube is to

IBM's primary goal in its use of YouTube is to

Answer: build its brand equity.

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According to the concave-downward model Advertising and Public Relations Analyzing the Environment Answer: AP World History Brand Equity Branding and Brand Equity Business & Finance Buying Behavior Competing in International Markets Concepts & Strategies Conducting Marketing Research and Forecasting Demand Consumer Behavior and Marketing Research Consumer Markets & Buyer Behavior Consumer-Industrial and Government Markets Consumerism is a Corporate Strategy Creating Customer Relationships Cross-Cultural Marketing DAGMAR is: Dairy Products And Quality Deals and Merger Models Equity Value Define market challenger. Define market follower. Define market leader. 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