Marketing MCQ Marketing If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a __________ gap exists.

If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a __________ gap exists.

Marketing

If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a __________ gap exists.

A. seniority

B. knowledge

C. standards

D. delivery

E. communication

Answer: C. standards

Marketing MCQ

If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a __________ gap exists.

If there is a difference between the firm's perceptions of customers' expectations and the service standards the firm has set, a __________ gap exists.

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