In lecture, Brand Positioning was discussed and the idea that Long Term Memory is the area where brand information is stored. With regard to this, it can be said (as most true) that:
A. changing the positioning of brands within memory is difficult, time consuming and costly.
B. changing the positioning of brands within memory is easy and should be done often to avoid Marketing Myopia.
C. changing the positioning of brands has little to do with memory and more to do with repetition and reward for behaviors.
D. changing the positioning of brands should be done only if you lose Market Share.
Answer: A. changing the positioning of brands within memory is difficult, time consuming and costly.