In lecture, Generational Marketing was defined and discussed. It was pointed out that a large flaw in this type of marketing is _________________________.
A. grouping generations can get very expensive.
B. cohort groups for generations are defined in five year spans.
C. grouping generations can require a large database and a high level of expertise.
D. cohort groups for generations are defined in twenty year spans.
Answer: D. cohort groups for generations are defined in twenty year spans.