In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing the Marketing Environment. When a brand is a market leader in a product category they are most likely forced to take which of the following approaches to managing the Market Environment

In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing the Marketing Environment. When a brand is a market leader in a product category they are most likely forced to take which of the following approaches to managing the Market Environment

In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing the Marketing Environment. When a brand is a market leader in a product category they are most likely forced to take which of the following approaches to managing the Market Environment


A. Reactive
B. Uncontrollable
C. Proactive
D. Aggressive


Answer: C. Proactive


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