In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing/approaching the Marketing Environment. When the business is marketing a brand/product that is at the end of it's lifespan (decline) the Marketing Manager is likely to take which of the following approaches to managing the Market Environment

In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing/approaching the Marketing Environment. When the business is marketing a brand/product that is at the end of it's lifespan (decline) the Marketing Manager is likely to take which of the following approaches to managing the Market Environment

In lecture the structure, resources available and expertise of a company/business were discussed in terms of three approaches to managing/approaching the Marketing Environment. When the business is marketing a brand/product that is at the end of it's lifespan (decline) the Marketing Manager is likely to take which of the following approaches to managing the Market Environment


A. Aggressive
B. Reactive
C. Proactive
D. Uncontrollable


Answer: D. Uncontrollable


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