In recent years, the component of IMC that has received the greatest increase in aggregate spending is
A. media advertising.
B. direct marketing.
C. public relations.
D. sales promotions.
E. publicity.
Answer: B. direct marketing.
In recent years, the component of IMC that has received the greatest increase in aggregate spending is
A. media advertising.
B. direct marketing.
C. public relations.
D. sales promotions.
E. publicity.
Answer: B. direct marketing.