A consumer can see and touch a product such as a new laptop computer, but he cannot touch or feel the service he hires to fix a computer. This example illustrates the fact that services are ______.
Answer: intangible
Marketing MCQ
Marketing
A consumer can see and touch a product such as a new laptop computer, but he cannot touch or feel the service he hires to fix a computer. This example illustrates the fact that services are ______.