__________ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

__________ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.


a. Quality modification
b. Line extension
c. Aesthetic modification
d. Feature modification
e. Product mix modification


Answer: b


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