Lars wants to purchase a gift for a colleague whose home he will be visiting. He decides to bring luxury chocolates, as he knows most people enjoy them. Although he is not sure about specific products, Lars heads directly for a store selling Godiva Chocolates, because he knows this is a high-end brand. Lars can be said to have
A. brand recall.
B. aided recall.
C. brand preference.
D. brand image.
E. brand awareness.
Answer: E. brand awareness.
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Marketing
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