The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer's perspective) and ________.
A. passive and interactive; tangible and intangible
B. mobile marketing and direct marketing; tangible and intangible
C. offline and online; low cost and high cost
D. passive and interactive; offline and online
E. static and changing; offline and online
Answer: D. passive and interactive; offline and online
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Marketing
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