The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer's perspective) and ________.

The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer's perspective) and ________. 



A. passive and interactive; tangible and intangible

B. mobile marketing and direct marketing; tangible and intangible

C. offline and online; low cost and high cost

D. passive and interactive; offline and online

E. static and changing; offline and online


Answer: D. passive and interactive; offline and online


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