Lydia's Lights wants to extend its market into Mexico. Before jumping in, the company needs to conduct some in-depth research to gauge customer's needs, interests, and buying patterns. Which of the following is the BEST option for Lydia's Lights
A. Send researchers door-to-door to collect the data from target consumers.
B. Send out a survey by mass e-mail to the target consumers.
C. Set up a call center to be the base for researchers to telephone the target consumers.
D. Deliver surveys to the target consumers through the mail.
E. Gather only secondary data to minimize expenses.
Answer: A. Send researchers door-to-door to collect the data from target consumers.