Which kind of company would most benefit from conducting marketing research
A. Neither large multinationals like Disney and IBM nor small locals truly need market research.
B. Only medium-sized companies that are about half the size of Disney and IBM need market research.
C. Only large multinationals like Disney and IBM need market research.
D. Both large multinationals like Disney and IBM and small locals truly need market research.
E. Only small locals like Beatrice's Bistro need market research.
Answer: D. Both large multinationals like Disney and IBM and small locals truly need market research.