_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

_____ means selling the right to use some process, trademark, patent, or other right for a fee or royalty.


a. Licensing
b. Management contracting
c. Joint venturing
d. Exporting
e. Direct investment


Answer: a. Licensing


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