Licensing, in international marketing,
a. refers to foreign intermediaries agreeing to sell products produced in this country.
b. requires a producer to pay a licensing fee to the country where it wants to sell its products.
c. increases the risk that a company's production facilities will be taken over by the foreign country.
d. means a company selling the right to use a process, trademark, patent, or other right for a fee or royalty.
e. None of the above is true.
Answer: d. means a company selling the right to use a process, trademark, patent, or other right for a fee or royalty.