Nikita Jackson, a sales representative for an industrial supply house, calls on a prospective business customer. The customer has an established relationship with another supplier, but says that there have been some reliability problems with deliveries. Nikita seizes the opportunity to describe her company's state-of-the-art logistics and transportation system that provides outstanding delivery reliability at low shipping costs. Nikita is encouraged because her customer seems to be in a ___________ situation.
a. straight rebuy
b. Modified rebuy
c. new-task
d. Extensive problem-solving
e. limited problem-solving
Answer: b. Modified rebuy