Red-Bone pet food produces a product line of dog chow that is created to feed working dogs and yet another that is made for show dogs. The marketers at Red-Bone have decided to create a dog food that will be specifically formulated for older, adult dogs (elderly dogs). At Red-Bone, the marketers target the dog food market using the ____________________approach.
A. Micro-Marketing
B. Concentrated
C. Differentiated
D. Reverse
Answer: C. Differentiated