In lecture there were certain considerations when creating a market segment that must be given attention. In many states the only way to make a product purchase (from certain product categories) is to prove your age with a photo ID. When grouping consumers to target, the marketer uses age to discern ___________________ to purchase within the product category when grouping consumers.

In lecture there were certain considerations when creating a market segment that must be given attention. In many states the only way to make a product purchase (from certain product categories) is to prove your age with a photo ID. When grouping consumers to target, the marketer uses age to discern ___________________ to purchase within the product category when grouping consumers.

In lecture there were certain considerations when creating a market segment that must be given attention. In many states the only way to make a product purchase (from certain product categories) is to prove your age with a photo ID. When grouping consumers to target, the marketer uses age to discern ___________________ to purchase within the product category when grouping consumers.


A. Option
B. Choice
C. Authority
D. Willingness


Answer: C. Authority


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