Reminder advertising
a. tries to develop primary demand for a product category rather than demand for a specific brand.
b. tries to keep the product's name before the public.
c. Means making specific brand comparisons using actual product names.
d. tries to develop selective demand for a specific brand.
e. informs potential customers about the new product and helps turn them into adopters.
Answer: b. tries to keep the product's name before the public.