Which of the following statements about sales promotion is NOT TRUE?
a. Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final consumers.
b. A particular sales promotion activity usually lasts for only a limited time period.
c. It is generally used to complement the other promotion methods.
d. Sales promotion objectives usually focus on prompting some long-term action.
e. Sales promotion can often be implemented quickly and get sales results sooner than advertising.
Answer: d. Sales promotion objectives usually focus on prompting some long-term action.