Roper's Radical Racers is an upscale company that sells cars primarily to racecar drivers and movie producers. In the past, Roper's Radical Racers marketed itself to the fun-loving driver—the driver who wanted to "race with life." However, in the current economy, Roper's has changed its slogan to "superior speed, superior savings." Roper's Radical Racers is engaging in which of the following
A. Market consideration
B. Price slashing
C. Diversity targeting
D. Income distribution
E. Value marketing
Answer: E. Value marketing