How does the microenvironment of a company differ from its macroenvironment
A. The microenvironment is company-based, whereas the macroenvironment is customer-based.
B. The microenvironment uses more financial resources than the macroenvironment.
C. The microenvironment affects a larger portion of the company than the macroenvironment.
D. The microenvironment deals with the big problem, whereas the macroenvironment deals with trivial problems.
E. The microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
Answer: E. The microenvironment deals with the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.