Sales and cost analyses occur most frequently in what stage of the new-product development process?
a. Screening
b. Product development
c. Test marketing
d. Commercialization
e. Business analysis
Answer: c
Sales and cost analyses occur most frequently in what stage of the new-product development process?
a. Screening
b. Product development
c. Test marketing
d. Commercialization
e. Business analysis
Answer: c