The proliferation of new media alternatives has led many firms to shift their promotional budgets from
A. publicity to public relations.
B. personal selling to advertising.
C. integrated marketing communications to disintegrated marketing communications.
D. indirect marketing to viral marketing.
E. advertising to direct marketing and website development.
Answer: E. advertising to direct marketing and website development.
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Marketing
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- What are perceptual positioning maps used for?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?