The role of a company's marketing information system (MIS) is important because ______________.
A. it enables a company to use customer insights to improve relationships with customers
B. it ensures that the company will have good customer service
C. it allows a company to outperform its competitors in the marketplace
D. it increases the likelihood that a customer will buy a product
E. it maintains the company's internal database of customers
Answer: A. it enables a company to use customer insights to improve relationships with customers