Which of the following statements about online research is correct
A. Online research is only feasible for large companies.
B. Online surveys generally have higher response rates than those conducted by mail or phone.
C. It is more expensive to conduct online research than to do a mail, phone, or personal interview.
D. Focus groups are rarely conducted online.
E. Experiments cannot be conducted online.
Answer: B. Online surveys generally have higher response rates than those conducted by mail or phone.