Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of
A. vertical contractual notice.
B. VMI requirement.
C. advanced shipping notice.
D. universal product code report.
E. RFID tag.
Answer: C. advanced shipping notice.
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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