What is the purpose of the marketing mix as part of the overall marketing strategy
A. To compare some or all of the company's products with the products of the company's competitors
B. To elicit a response that influences a demand for the product from the customers the company is targeting
C. To streamline a company's research, marketing, production, and sales of a particular product
D. To maximize the company's profits through successful marketing and sales of a particular product
E. To create an overall positive image in the customer's mind that is favorably associated with the company
Answer: B. To elicit a response that influences a demand for the product from the customers the company is targeting