Tammy's Tap Dancing School currently has several question marks in its business portfolio, but it is currently maintaining its market share. At the most recent board meeting, the CEO of Tammy's Tap Dancing School decided to allocate all of the company's profits toward the growth and expansion of this question mark, in order to cause the question marks to become stars. What is likely to happen to this company
A. The company will not show any growth or change at all, because profits will neither increase nor decrease.
B. The company will gain market share and prosper as the question marks are developed.
C. The company will go bankrupt, because all of its profits will be wasted on uncertain SBUs.
D. The company will be unable to sustain itself, because its profits will be spent on developing question marks and not on maintaining more profitable SBUs.
E. The growth of the company will be unpredictable since there is no guarantee a question mark will become a star.
Answer: E. The growth of the company will be unpredictable since there is no guarantee a question mark will become a star.
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Marketing
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