What medium is appropriate for integrated direct-response promotion?
a. telephone
b. interactive video
c. print
d. e-mail
e. any of the above might be appropriate
Answer: e. any of the above might be appropriate
What medium is appropriate for integrated direct-response promotion?
a. telephone
b. interactive video
c. print
d. e-mail
e. any of the above might be appropriate
Answer: e. any of the above might be appropriate