Which of the following best illustrates a "breakthrough opportunity?"
A. A recording company's new CD gets unexpected national publicity on MTV and almost every teenager wants a copy for Christmas.
B. A drug company develops a patented pill that people can take once a year and safely avoid catching a cold.
C. A bank puts its credit card machines in convenient drive-up locations--so they will be more convenient for customers.
D. A nurse realizes that the growing number of older people will increase the demand for nursing home
services, so she quits her job and opens a quality nursing center for the elderly.
E. A wireless phone company introduces a new service that offers more free weekend minutes than any other service in its market area.
Answer: B. A drug company develops a patented pill that people can take once a year and safely avoid catching a cold.