A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:



A.

market size.


B.

business mission.


C.

purchase behaviour.


D.

generated revenue.



Answer: C


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