Which of the following is typically the lowest risk approach for moving into international markets:
a. licensing
b. exporting
c. joint venturing
d. direct investment
e. management contracting
Answer: b. exporting
Which of the following is typically the lowest risk approach for moving into international markets:
a. licensing
b. exporting
c. joint venturing
d. direct investment
e. management contracting
Answer: b. exporting