Which of the following statements about big data is correct
A. One result of big data is that marketing managers are often overloaded and overwhelmed with information.
B. Big data actually refers to very small data sets.
C. Analyzing big data will always lead to useful customer insights.
D. Big data is very important because marketers today need more information to make good decisions.
E. Analyzing big data is a very easy task.
Answer: A. One result of big data is that marketing managers are often overloaded and overwhelmed with information.