A company would like to study the impact of advertising expenditure on sales and sales revenue. This is an example of ________ research.
A) prescriptive
B) causal
C) secondary
D) exploratory
E) qualitative
Answer: B
A company would like to study the impact of advertising expenditure on sales and sales revenue. This is an example of ________ research.
A) prescriptive
B) causal
C) secondary
D) exploratory
E) qualitative
Answer: B