Which of the following is a difference between customized and standardized products?
a. Customized products benefit from longer distribution channels, while standardized products benefit from shorter distribution channels.
b. Customized products use indirect marketing channels, while standardized products use direct marketing channels.
c. Customized products cost less, while standardized products cost more.
d. Customized products are sold through agents or brokers, while standardized products are sold through merchant wholesalers and retailers.
Answer: d.